Virtual try-on for Shopify and custom storefronts
Adding virtual try-on to an online store means placing a button on the product page that renders the product on the shopper's own photo. On Shopify, WooCommerce or a custom storefront the integration is a script embed plus a product feed — the checkout, catalogue and theme stay as they are.
What the integration actually touches
Three pieces, and only the first one is on your storefront:
- An embed on the product page. A script tag renders the try-on button in the position you choose.
- A product feed. The try-on needs the product image and enough context to know what it is — category, colour, and any fit notes you already store.
- A destination link. The result carries the shopper back to your product or cart URL.
No checkout change, no theme rewrite, no data migration. The store remains the system of record.
Instagram as a second surface
The same catalogue can also run over Instagram DM: a shopper comments on a post, the bot asks for a selfie, and returns the try-on with a buy link. For merchants whose demand is driven by Instagram rather than search, this is often the higher-traffic surface — and it needs no storefront change at all.
Measuring whether it paid off
Do not measure adoption; measure the decision. Three comparisons matter:
- Conversion rate of sessions that used try-on vs. sessions that did not — same products, same period.
- Return rate of orders that included a try-on vs. orders that did not.
- Cost per try-on, set against the margin of the orders it produced.
A dashboard that reports only "number of try-ons" cannot answer whether the feature earned its cost. Segment by product, because the effect concentrates in high-uncertainty items.
Common integration mistakes
- Enabling the whole catalogue on day one. Low-uncertainty basics dilute the measurement. Start with the 20–30 products where fit matters most.
- Burying the button below the fold. A try-on that is not visible at the decision moment is not a feature, it is a page-weight cost.
- Sending low-resolution product images. The output can only be as clear as the input; a 400px thumbnail produces a soft render.
- Not instrumenting the funnel. If you cannot see where shoppers drop between button click and result, you cannot fix it.
Frequently asked questions
Is there a Shopify app to install?
The integration is a script embed plus a product feed, so it works on Shopify, WooCommerce and custom storefronts alike without a platform-specific rewrite. Contact us for the current install path for your platform.
Will it slow down my product pages?
The embed loads asynchronously and does not block page rendering; the generation itself happens after the shopper opts in by clicking try-on.
Do I need a developer?
For the Instagram DM flow, no — setup is done from the dashboard in about ten minutes. For a storefront embed, someone who can paste a script tag into the theme is enough.
How is billing structured?
A monthly plan plus a per-try-on cost; you pay for what is used, with no commitment. Pricing is listed on the home page.
Can shoppers try several garments at once?
Yes. Multi-garment outfit try-on renders several items together on the same person, which is what moves basket size rather than single-item conversion alone.